The HASS Marketing and Communications Working Group has been working on overall branding elements of HASS, key messaging of the program, the introductory video, setting up social media channels, and the HASS website. We have been setting up the workflow of the group and identifying committees that can help with projects as they come in from the Executive Team, DEI Advisory Group, HASS shelters, and the other working groups. The working group has been identifying all key stakeholders of the project, storytelling ideas for our HASS shelters, any potential issues or barriers there could be associated with the HASS model and organizations getting involved, and buzzwords/key phrases to describe the work that our shelters are doing in their communities.