Consider this 12-month communications planner your roadmap to building connections and deepening understanding about your community-focused programs and efforts. Like all good plans, there’s built-in flexibility. In fact, you can think of this editorial calendar as a choose-your-own-adventure map that requires you to make some core decisions and set the course for your organization’s unique journey.
Community-focused animal sheltering means engaging the entire community in caring for our pets and supporting families with safety net services that keep companion animals in homes.
Keeping families together centers around the idea that people who love their pets should not have to be separated from them, but should instead be met with services designed to keep the human-animal bond intact.
To get more pets into foster homes, marketing and fostering have to work together to keep messaging steady and consistent, and we’ve created this kit with that in mind.
This communications kit is intended to help animal organizations talk to the public about space crises in ways that will motivate people to take action. Offer different ways of talking about being at crisis capacity without loosing the message.
Reuniting animals with their families help keep people and pets together, and ensures shelters aren’t filled with pets that have a home. This communications kit will help you talk with your community about how to get lost pets back home faster.
When it comes to medium and large dogs, they face some of the most unique challenges both within our sheltering systems and within the community. This kit will help you communicate about the many ways that people can help your organization to help more big dogs.
Supported self-rehoming is a way for organizations to help people find new homes for their pets, without those pets ever needing to enter the physical shelter. This kit will help raise awareness with pet owners about what self-rehoming is, how it can benefit their pets, and how your organization can support them through the process.
Communities are stronger when we support each other, including each other’s pets. Often, the only barrier to community support is people knowing how to help one another. This communications kit is designed to help you talk to your communities about just that.
Volunteers are engaged in every area of operations in a community-centered animal shelter—fully integrated into driving forward the mission, vision, and values of the organization. This communications kit will help animal organizations recruit and engage the volunteers who are essential to getting community-centered initiatives off the ground.
When animal services agencies connect with other organizations, businesses, etc, both benefit by better supporting people and pets where they live. But like any good partnership, success will come from clear communication and a collaborative spirit. Use this communications kit to engage your community in new and existing partnerships.
Communities are stronger when we support each other, including each other’s pets. Often, the only barrier to community support is people knowing how to help one another. This communications kit is designed to help you talk to your communities about just that.
Stay up to date on everything going on with Human Animal Support Services in the punniest newsletter in animal welfare, Collaborate and Learn.
"*" indicates required fields
