Driving a Cat Culture Shift with the Ten Movement

A recent creative campaign featuring “Scooter the Neutered Cat,” helped spur a transformation in the live-release rate of cats and drove a culture shift in the way Cincinnati, OH thinks about cats. On June 17, Deborah Cribbs, chairperson of the nonprofit cat advocacy group, the Ten Movement, joined Monica Frenden, Maddie’s® Director of Feline Lifesaving at American Pets Alive!, to share about this breakthrough campaign. The Ten Movement recently pivoted its focus from owned cats to community cats with its campaign, “Mild Kingdom.” Learn more about this new campaign and how the Ten Movement’s efforts changed the way people think about, behave toward, and interact with community cats in this webinar.


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